Most Popular Free and Paid SEO Tools Complete List
We have best collections of 100 perfect completely free tools, tools with each free and paid options, and free trial offers. Easily choose the checkbox for the area you are working in, and view the tools for that category.
1. Anchor Text Over Optimization Tool
Worried about Google’s Penguin algorithm hitting you for over-optimized anchor text? Simply type in your URL for a full report of which links might raise flags.
2. Bing Webmaster Tools
Similar in function to Google Webmaster Tools, Bing offers a suite of interesting research tools and resources for webmasters.
Most people use Bitly for URL shortening, but the real power of this platform comes from its analytics.
Boomerang lets you follow up on emails, even when you forget. Great for link building or any time you send a lot of emails.
Optimize your online social media sharing. Buffer allows you to share with your audience at the optimal times for greater visibility.
Use BuiltWith to discover what technology nearly any website was, well, built with. Great for competitive intelligence as well.
7. Buzzstream Tools Suite
Most people know Buzzstream as an outreach platform, but they also offer a number of free link-building tools. This company gets it.
AuthoritySpy is designed to help you find the top influencers in your space. It discovers these movers and shakers by searching in places like AllTop, Twitter and Followerwonk
Google+ analytics ramped up. Free resource to track your followers and analyze your shares. See how many followers you’ve gained over time.
10. Content Strategy Generator Tool
This tool from SEOgadget helps you plan your content strategy intelligently, using keyword research and estimating your audience size.
11. Convert Word Documents to Clean HTML
Despite the rise of Google Docs, Word still dominates much of the world. Copying and pasting has always been a hurdle, but this tool makes it easy.
Copyscape serves both as a plagiarism checker and a duplicate-content checker. Great to use if your content has been distributed across the web.
13. Domain Hunter Plus
This magic extension for Chrome not only helps you find important broken links, but also tells you if the links point to an available domain.
Free tools for creating and sharing inforgraphics. The templates allow anyone to create a professional-looking graphic.
15. Email Format
Email Format helps you find the proper structure for thousands of companies and organizations across the web.
16. Check My Links
If you do Broken Link Building (or The Moving Man Method), then youll love Check My Links. With a click of a button, this Chrome extension quickly checks any webpage for broken links.
17. Broken Link Builder
The Industrial-Strength Broken Link Prospector for Agencies and Advanced In-House Link Builders
18. Link Prospector
A industrial-level link opportunity finder. Link Prospector scans the web for link building opportunities like resource pages, guest posts, blogs, news sites and more.
19. Google Keyword Planner
The tool to replace Google’s popular keyword tool has been derided by some, but still offers data not available anywhere else.
20. Google Analytics
The most popular of all the analytics tools available, Google Analytics continually innovates and sets the standard.
21. Google Analytics API
The Google Analytics API is great for building custom reports and tools, and also for pulling data straight into Excel or Google Docs.
22. Google Map Maker
Among other things, Google Map Maker allows you to contribute to public map information, which may be shared and incorporated into Google Maps.
23. Google PageSpeed Insights
Tools, data, and insights to improve your page speed. Page speed is correlated with better rankings and user engagement, so this matters.
24. Google Public Data
Drawing on vast public databases, Google public data offers a great starting point for content research, infographics, and more.
25. Google SERP Snippet Optimization Tool
That SEO Mofo! Use this tool to see how your snippet may appear in Google’s search results. Add structured data, review stars, and more.
26. Google Structured Data Testing Tool
If you use Schema.org microformats or any other type of structured data, this tool will verify your markup.
27. Google Trends
See what’s trending in Google search results and view keyword search popularity over time. A must for trends.
28. Google Webmaster
Track your site’s search performance with Google Search Console and browse around for more webmaster resources.
IFTTT stands for IF This, Then That. The tool allows you to create automatic triggers between various apps, like Gmail and Twitter.
A great free Infographics resource that allows you to easily create graphics and data visualizations.
31. Internet Marketing Ninjas SEO Tools
The Ninjas are some of the best SEOs and online marketers out there, and they’ve put some of their best tools online for free.
This nifty analytics tool alerts you anytime someone links to your website. Great for outreach and intelligence gathering.
33. Content Marketer
An excellent tool that finds contact information (ie. emails) and helps you reach out to those people. Ive found that the contact info it spits out is pretty darn accurate.
Need to send an email to an untested address, but you don’t want to spam them? Check it first with this mail tester to verify.
Want to know if Google is testing its algorithm this week? MozCast gives you a daily weather report to track changes in the SERPs.
Guest blogging is still alive and thriving. MyBlogGuest helps you find the good opportunities out there.
37. Panguin Tool
This awesome tool connects with your Google Analytics account to help you see if and when you’ve been hit by Google Algorithm updates.
Pingdom offers an entire suite of speed tools to help analyze page load, DNS issues, and connectivity.
Piwik is a lightweight web analytics solution, and a great alternative to Google Analytics.
40. Rank Checker for Firefox
This light and easy desktop tool checks rankings with the click of a button. Quick, easy and free.
Rapportive works with your Gmail inbox to give you near-instant rich contact information for almost everyone you want to reach. A must-have for marketers.
42. Free Broken Link Checker
This tool checks a website for broken links. Helpful for broken link building.
43. Robots.txt Checker
Use robots best practices and discover hidden errors in your robots.txt files that may cause search engine crawling problems.
44. Schema Creator
Everyone loves using Schema.org, but the microformats are difficult to write by hand. This generator from the folks at Raven simplifies the task.
45. Scraper for Chrome
If you’ve never scraped a webpage, you’re missing out. Scraper for Chrome puts the power of simple web scraping in your hands without the need for code.
46. Seer Toolbox
SEER opened up its internal toolbox for everyone in the world to use. These are the same tools used in-house at SEER, and they rock.
47. SEO Toolbar
On of the most popular tools available, The SEO Toolbar puts a ton of information at your fingertips including backlinks and competitive research.
48. SEO Tools for Excel
You don’t need to be an Excel ninja to use Niels Bosma’s SEO Tools for Excel. This plugin does so many things many SEOs won’t work without it.
49. SEOgadget Links API
The SEOgadget Links API lets you easily gather not only backlink data but contact information as well. A huge time saver.
50. SEOgadget Tools
This suite of tools from the Gadget lab includes several Excel plugins, a content strategy generator, and more.
More raw data than any other SEO toolbar out there.
Want to know how any piece of content was shared socially across the major services? This is the tool to use.
53. SharedCount API
Harnessing the combined statistics of Google+, Twitter, Facebook, and more, the SharedCount API puts a ton of social data at your fingertips.
54. Similar Page Checker
Use this tool to check for duplicate content issues. The Similar Page Checker will give you a score of how closely the HTML of two pages resemble each other.
55. Sitemap Generators
Google offers a slew of free, top-notch sitemap generators. Most of these live on your server and generate new sitemaps automatically.
56. Social Authority API
How much reach and social authority do your followers have? How about the people you’re trying to connect with? The free Social Authority API will tell you.
57. Social Crawlytics
Social Crawlytics allows you to conduct competitive research by showing you your competitors’ most-shared content. Lots of other features as well.
58. Social Mention
Social mention offers real-time social media search and analysis. Enter a search term and see who’s sharing what, right now.
59. Text Cleaner
Some of the best tools solve the simplest problems. Text cleaner cleans up all kinds of text formatting when copying and pasting between aplications.
Every SEO loves Ubersuggest for its ease of use and wealth of keyword research ideas. Utilizing the power of Google Suggest, it returns hundreds of potential results.
A great tool for digging into server headers, canonical information, analyzing redirect problems and more.
GroupHigh is advanced blogger outreach software.
62. Wayback Machine
Want to see the history of your website or your competitor’s site? The Wayback Machine allows you to step back in time and track important changes.
Quick and easy website speed tool. Offers suggestions for improving performance.
Create beautiful word clouds. Great for visualizations, graphics, and research.
68. Wordstream Free Keyword Tools
In addition to its paid offerings, Wordstream offers a suite of free keyword tools offering access to thousands of keyword suggestions.
69. Xenu’s Link Sleuth
Winner of the ugliest-SEO-tool-on-the-planet award, Xenu is also one of the most useful. Crawl entire sites, find broken links, create sitemaps, and more.
XML-Sitemaps offers probably the easiest sitemap creation solution anywhere. Great for smaller sites when you need a sitemap in minutes.
71. Inky Bee
A decent blogger outreach tool. Just enter a keyword and Inky Bee shows you bloggers in that industry. Inky Bee allows you to sort by Domain Authority/Page Authority. That way you focus on the big shots in your industry.
72. Yoast WordPress SEO Plugin
If you could only choose one WordPress plugin for you site, the first would be from Yoast, and so would the second. This one sets the standard.
73. YouTube Analytics
Offers video-specific analytics for YouTube videos. A must-have for YouTube video publishers.
One of the more popular link research tools, Ahrefs offers a large index and nice anchor text distribution charts. Mostly a paid tool, but they offer some free data.
75. Banana Ta
Banana Tag allows you to track your emails after you send them. For example, check your email open rates from Gmail.
How do they make CloudFlare free? It works both as a CDN and a security service to provide your website with speed and safety.
Perhaps the coolest thing about Followerwonk is the ability to track your followers. Smart SEOs also use it for outreach and research.
78. Keyword Eye
Keyword eye adds a twist to keyword research by adding rich visualizations essential when you want to move beyond keywords to valuable concepts.
KnowEm allows you to check 100’s of social profiles at once to check availability. Looking for the perfect brand name? Check KnowEm first.
You’ve probably seen Majestic SEO link charts all over the Internet. Great crawling technology combined with several free options make for great link research.
80. Majestic SEO API
Majestic makes much of its backlink data available for free via its API.
The standard SEO toolbar for legions of marketers, the MozBar allows you to perform over 50 key tasks right from your browser. Highly recommended.
82. Mozscape API
Companies everywhere incorporate the Mozscape API into their own products, but it’s also available to individuals, and much of the data is free.
Topic is one of the few proven methods for giving your content a relevancy score and offering keyword suggestions to improve it.
84. Open Site Explorer
When Google and Yahoo started removing backlink data from the public, Moz built Open Site Explorer to fill a huge need. See backlinks, anchor text, popularity metrics and more.
A cute and easy infographic generator. No experience required.
RowFeeder allows you to track social usernames, hashtags and keywords and load that information into Excel for easy social media monitoring.
87. Screaming Frog
A powerful website crawling tool with a ton of features and customizations. A must-have for most serious SEOs.
88. Searchmetrics Visibility Charts
Track the search visibility of any website, in addition to tracking winners and losers in Google’s search results.
The paid and organic keyword data offered by SEMrush is often scary good and comprehensive. Also great for researching competitors’ ads.
SERPmetrics flux charts track the flux for US search results across Yahoo, Bing and Google over a 30-day period. A paid API is also available.
Impressive competitive intelligence across a number of online industries. Competitor website stats are hard to come by, but Similar Web does a good job.
Free, quick, and lightweight analytics solution. Often used by those who want to avoid using Google Analytics for privacy reasons.
Project management and tracking made simple. Used and endorsed by Moz.
94. Whitespark Local Citation Finder
Finding local citations is key to local SEO. Whitespark offers a number of free and paid solutions to find the local citations to rise above the competition.
95. Whois Lookup
Find registration, contact, and administrative information for any domain.
The king of online video, Wistia offers SEO-friendly solutions for video hosting. Both free and low-cost options available.
97. Moz Analytics
The flagship of the Moz software suite, Moz Analytics offers a dashboard of all your important marketing data in one place with actionable analytics for better marketing.
Easy A/B testing and analytics to help you move toward success in your CRO efforts.
Raven offers a classic suite of SEO, content, and research tools popular with many marketers.
100. Visual Website Optimizer
Visual Website Optimizer allows you to run A/B tests with a simple online editor that lets you test content without knowing code.
A powerful keyword research suite used by many top marketers, Wordtracker offers a generous free trial option.
Check My Links on steroids. Like many tools, LinkMiner check for broken links on a page. But this free Chrome extension also shows you how many links the broken link has pointing to it. Uber helpful for broken link building.
Linkody lets you know you when you get (or lose) a backlink. It also provides info on your new backlinks (like Mozrank and anchor text). Cool Feature: Linkody emails you when a competitor gets a new backlink. That way you can swoop in and try to get the same one for yourself.
A pretty nifty content promotion tool. Enter a few keywords and Outreachr will scour the web for websites that cover those topics. Comes packed with tons of sorting features (like Domain Authority and Citation Flow) so that you can focus on reaching out to ballers.
Unlike many outreach platforms that are clunky and confusing, PitchBox is a breeze to use. Just enter a few keywords and the tool scans the web for people to promote to (and automatically grabs their contact info). Then reach out to them and track your results.
105. Quick URL Opener
If you do a lot of link building youll NEED to use a tool that opens a big ol list of URLs at once. And the Quick URL Opener is one of the best (if not THE best) free SEO tools out there.
106. Siege Media Embed Code Generator
My favorite infographic embed code generator. I really like how you can specify the dimensions of the embed code box.